LAUDE Beauty, a New York-based premium skincare brand, approached CRD BOX in 2024 with a clear challenge: their packaging was generic, and their unboxing experience was not generating the social media engagement their competitors were seeing.
The Challenge
- Generic folding cartons with standard foam inserts
- Unboxing videos averaging 2,000 views per launch
- Inconsistent brand presentation across product lines
- No FSC certification for sustainability-conscious customers
The Solution
CRD BOX engineered a three-tier packaging system:
1. A rigid magnetic box with custom-cut velvet interior
2. Matching FSC-certified tissue paper with foil-stamped logo
3. A coordinated paper bag for retail counter presentation
The Results
- 34% increase in social media unboxing engagement
- Average unboxing video views: 2,000 → 8,500
- 12% increase in repeat purchase rate (attributed to memorable packaging)
- FSC certification enabled a new retail partnership with a major US department store
- Production scaled from 500 units/month to 5,000 units/month over 18 months